Given that the evidence for cultural variation in moral psychology is at best weak, and given that the theoretical argument for moral reframing is flawed, why does moral reframing seem to work?
automatic : On this course, a process is _automatic_ just if whether or not it occurs is to a significant extent independent of your current task, motivations and intentions. To say that _mindreading is automatic_ is to say that it involves only automatic processes. The term `automatic' has been used in a variety of ways by other authors: see Moors (2014, p. 22) for a one-page overview, Moors & De Houwer (2006) for a detailed theoretical review, or Bargh (1992) for a classic and very readable introduction
cognitively efficient : A process is cognitively efficient to the degree that it does not consume working memory and other scarce cognitive resources.
Drop : A dilemma; also known as Footbridge. A runaway trolley is about to run over and kill five people. You can hit a switch that will release the bottom of a footbridge and one person will fall onto the track. The trolley will hit this person, slow down, and not hit the five people further down the track. Is it okay to hit the switch?
fast : A fast process is one that is to some interesting degree automatic and to some interesting degree cognitively efficient. These processes are also sometimes characterised as able to yield rapid responses. Since automaticity and cognitive efficiency are matters of degree, it is only strictly correct to identify some processes as faster than others. The fast-slow distinction has been variously characterised in ways that do not entirely overlap (even individual author have offered differing characterisations at different times; e.g. Kahneman, 2013; Morewedge & Kahneman, 2010; Kahneman & Klein, 2009; Kahneman, 2002): as its advocates stress, it is a rough-and-ready tool, not the basis for a rigorous theory.
moral intuition : According to this lecturer, moral intuitions are unreflective ethical judgements. According to Sinnott-Armstrong, Young, & Cushman (2010, p. 256), moral intuitions are ‘strong, stable, immediate moral beliefs.’
moral reframing : ’A technique in which a position an individual would not normally support is framed in a way that it is consistent with that individual's moral values. [...] In the political arena, moral reframing involves arguing in favor of a political position that members of a political group would not normally support in terms of moral concerns that the members strongly ascribe to‘ (Feinberg & Willer, 2019, pp. 2--3).
not-justified-inferentially : A claim (or premise, or principle) is not-justified-inferentially if it is not justified in virtue of being inferred from some other claim (or premise, or principle). Claims made on the basis of perception (_That jumper is red_, say) are typically not-justified-inferentially. Why not just say ‘noninferentially justified’? Because that can be read as implying that the claim is justified, noninferentially. Whereas ‘not-justified-inferentially’ does not imply this. Any claim which is not justified at all is thereby not-justified-inferentially.
Trolley : A dilemma; also known as Switch. A runaway trolley is about to run over and kill five people. You can hit a switch that will divert the trolley onto a different set of tracks where it will kill only one. Is it okay to hit the switch?
References
Bargh, J. A. (1992). The Ecology of Automaticity: Toward Establishing the Conditions Needed to Produce Automatic Processing Effects. The American Journal of Psychology, 105(2), 181–199. https://doi.org/10.2307/1423027
Feinberg, M., & Willer, R. (2019). Moral reframing: A technique for effective and persuasive communication across political divides. Social and Personality Psychology Compass, 13(12), e12501. https://doi.org/10.1111/spc3.12501
Kahneman, D. (2002). Maps of bounded rationality: A perspective on intuitive judgment and choice. In T. Frangsmyr (Ed.), Le prix nobel, ed. T. Frangsmyr, 416–499. (Vol. 8, pp. 351–401). Stockholm, Sweden: Nobel Foundation.
Kahneman, D. (2013). Thinking, fast and slow.
Kahneman, D., & Klein, G. (2009). Conditions for intuitive expertise: A failure to disagree. American Psychologist, 64(6), 515–526. https://doi.org/10.1037/a0016755
Moors, A. (2014). Examining the mapping problem in dual process models. In Dual process theories of the social mind (pp. 20–34). Guilford.
Moors, A., & De Houwer, J. (2006). Automaticity: A Theoretical and Conceptual Analysis. Psychological Bulletin, 132(2), 297–326. https://doi.org/10.1037/0033-2909.132.2.297
Morewedge, C. K., & Kahneman, D. (2010). Associative processes in intuitive judgment. Trends in Cognitive Sciences, 14(10), 435–440. https://doi.org/10.1016/j.tics.2010.07.004
Sinnott-Armstrong, W., Young, L., & Cushman, F. (2010). Moral intuitions. In J. M. Doris, M. P. R. Group, & others (Eds.), The moral psychology handbook (pp. 246–272). Oxford: OUP.